How to Market Your Product With Direct Mail and Digital Marketing

When choosing a marketing plan for your product, it is important to consider which type of marketing will give you the maximum return on your investment (ROI). Established and successful marketing firms can help you to choose the type of advertising that will be most effective for your industry and which is most cost-effective such as menu mailers. Read on to learn more about the benefits of using both direct mail and digital marketing to enable growth.

Mailing Plastic Postcards for Direct Mail Marketing

Studies have shown the many benefits of direct mail marketing.

These benefits are enhanced by using plastic postcards with appealing graphics. Plastic postcards have been found to have redemption values up to 70%. Adding discount pop-out gift cards to the direct mail piece helps to garner attention and have your offer noticed and acted upon.

Research indicates that 76% of consumers who receive a pop-out gift card in the mail will be interested in purchasing a new product.

Coming up with a Digital Marketing Plan

Email marketing is one form of digital marketing in which your message is sent to many prospective clients to solicit sales.

According to statistical analysis, approximately 99% of all consumers check their email at least once each day.

Coupons that are included on your company’s website can be redeemed by filling out a brief contact form to help to build your email contact list. You can use email campaigns to promote these coupons and encourage recipients to access the coupons from your website.