Smarter Selling: Real Estate Marketing Strategies that Work

“In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.” -Johnny Jackson

As a real estate investor, it is your utmost duty and responsibility to look for strategies and tactics that would help you generate sales. Failure to do so would mean stagnation in your career and could potentially be catastrophic to your finances as well. With this in mind, it is imperative that you continuously and consistently refine your technique. Although, it is not necessarily bad to follow a set of strategies that have already been tried and tested to be effective, relying on them solely could be risky—especially in a tough market and if the property in question is unique.

Sure, these strategies work and they do generate profit but if you use it as your crutch and depend on them as your life blood, then you could be very well lagging behind the competition. If you wish to see a significant change in results, it is imperative to experiment and try out new marketing techniques.

After all, you cannot expect the real estate market to move forward if it continued to use obsolete strategies, do you? Today’s real estate market remains elastic and ever changing which means as a marketer or investor, you are encouraged to experiment.

So, if you have a property you wish to sell whether that may be a condominium for sale in manila or elsewhere, here are some innovative techniques to get you started:

1. Target life events on Facebook

Social media is not just an avenue for communication, it can also be seen as a tool for picking out your next potential customers. As most people already have a social media profile, it would be easy for you to select who your next potential buyer is.

Remember, people love to brag about momentous events on Facebook which means you would almost always know when they might be looking for a house. Realtors working in residential real estate would think of this information as pure gold with events such as engagements, marriages, moves and pregnancies your premier targets.

2. Invest in an emotion-invoking copywriter

People need a more compelling reason to buy a home rather than just the price tag and the fancy photos. In this regard, you would have to pepper your description with lexical phrases that would evoke the strongest emotions from a prospective buyer.

This is especially true if the property is a hard-sell in particular with less than stellar features and subpar photos. As the features are hardly going to change and there is only so much you can do with the photos without downright editing it, you would have to come up with an emotionally-hooking phrase to catch the attention of someone sifting through the pages. Invest on a copywriter who has mastered their craft well.

3. Retarget web viewers with property images and emotional ad copy

One of the many frustrations a real estate marketer goes through is having someone peruse their webpage for a specific property but did not fill out a form. In this regard, it would be incredibly hard to to get in touch with them.

However, not to worry, there is still something that can be done. To address this, you simply have to rig the listing with something that is called a retargeting pixel. In effect, the pixel will get attached to visitors who spend time on the page checking out the listing. In the same manner, you can also use this retargeting technique to evoke the very same emotions you did in your feature description.

4. Take your prospects out of town

If you have a prospect for a listing interested in the property but not in the location, take them out of town. Try to find out what they like doing and try to do that with the local amenities that are within proximity of the property. In this way, you are helping them envision what their life would be like should they consider moving in.